Selfgen specializes in high performance low cost software solution generation for the telecoms marketplace. Founded in 2001 by former telecoms operations managers who got fed up waiting for the supplier to get round to the next release and paying sky high maintenance and support costs for an inferior solution.

Where did Selfgen come from?

The founders of Selfgen were operations managers in a number of telecoms companies. They found that when marketing came to them and wanted a change to the switch, rater, or billing system, which was always wanted “yesterday” they would have to engage with the software solution provider to get a quote for implementing the change.

They would get a number of responses such as, it will cost lots: it is in the next release: it is not in the next release: we can’t do it until January next year: we’ll need to do a scoping study: the user group don’t want it. They had no control over the supplier, the time to deliver or the cost.
They would often develop their own ways of delivering the result. But this was non-standard and over time costly to support.

In an environment of difficult to maintain legacy systems and rising support costs they realized what they really wanted was a solution that:

Gave them control

Was quick to deploy

Would be easy to maintain

Would be hardware independent

Would run on a PC or lap top

Would be idiot proof

Would reduce dependency on IT

and would be very price performant

They developed the Selfgen Solution Generation Environment (SGET).